Why Hire a Marketing Agency, Part 1
Back in the day, businesses were either large enough to maintain an in-house marketing department or hire a big ad agency like Ogilvy & Mather, BBDO, J Walter Thompson, or Young & Rubicam, or small enough that they were forced to do all their marketing themselves, often without an awareness of best practices, marketing fundamentals, […]
The Secret Origin of d2
Batman has his Batcave, Superman his Fortress of Solitude, and now the superheroes of d2 Digital Design have their d2 Den. Here’s the story of how this spectacular lair came to be. Some companies move into a new office and it’s a quick transition. Roll in some electronics and a few file cabinets and you’re […]
What is Marketing Automation?
Marketing Automation combines strategies related to campaigns, social media, landing pages, blogs, analytics, paid ads, paid search, et al., and, when they’re synced up and pushing results into your company’s CRM of choice, greatly enhances marketing efforts.
ROBOT PERFORMS GYMNASTICS MOVES
It wasn’t that long ago that maintaining balance was a big problem with the design of humanoid robots. Getting them to make the fine adjustments that we make every time we stand up, walk, and move about required an impressive collection of sensors, gyroscopes, accelerometers, tilt switches and more, not to mention a massive number […]
Check for these prior to signing a contract with a digital marketing agency
If you’ve decided that you’re not a marketer or simply don’t have time for it, you may have decided it’s time to outsource your digital marketing efforts.
Attract New Customers Through Online Listings Management
Let’s pretend for a second that you have the greatest website known to man. Madison Avenue ad agencies would kill to create one like it for their clients. It’s the Citizen Kane of websites. Your employees love it, your family raves about it, your customers can’t stop complimenting you on it, and it’s the only […]
What is SEO?
Let’s say you’re going to throw a party and are putting together the invitation. Along with date and time, what MUST be included? The location, right? I mean, you do want people to show up. Search Engine Optimization (SEO) is like the address on an invitation. It allows those searching for you online to find […]
How to Manage your Company’s Online Reviews
Do you may think online reviews are only important when it comes to tangible items (appliances, cars) or trades (electricians, exterminators). If so, think again. And consider the following data concerning the importance of online reviews: 90% of consumers say they read online reviews prior to contacting a business, Almost 90% of consumers say they […]
Four Steps to consider prior to ‘successfully’ advertising on Facebook
Gone are the days when Facebook was used solely for reconnecting with old friends and trying to make them jealous about your fabulous life and otherworldly success (kidding, of course). Now it’s far more than that, especially in the business world. Facebook is projected to earn close to $100 billion in advertising revenue in 2020. […]
Investigation Unit Offers Proactive Crime Deterrent
Promontory Insight provides clients with 24-hours access to a credentialed Investigations Team with deep experience in law enforcement and the ability to help solve real crimes or even internal theft.
