24 Tips for a Successful Email Marketing Campaign

The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.

Why Email Marketing Is Still Relevant

Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.

How to Create a Link Building Campaign

One of the most important elements of your online marketing and SEO efforts involves link building. Along with creating new, fresh, and pertinent content and having a website that’s easy to navigate and doesn’t contain missing pages, you need to have external links from reputable individuals and/or companies that point users to your website.

Why Use Video in your Marketing efforts?

Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.

Concise, to-the-point content writing

When you’re creating content for your website, vanquish those thoughts of your english teacher who demanded that a particular paper had to a certain amount of words. In otherwords, don’t fret about the length of your content.

Which one is it, the Active or Passive Voice?

In content writing, the Passive Voice should be limited as much as possible. No, your website won’t crash if you use it, but you should use the Active Voice as much as possible.