24 Tips for a Successful Email Marketing Campaign

The use of email marketing campaigns is growing, and why wouldn’t it when you consider this: according to research conducted by the Direct Marketing Association, email marketing’s return on investment is astounding.

Why Email Marketing Is Still Relevant

Rumors of email marketing’s death have been greatly exaggerated. It’s still relevant today, maybe more so than it was when Clinton was roaming the halls of the White House. But like most things, what once worked doesn’t work as well today, if at all.

Why Use Video in your Marketing efforts?

Video content is great in today’s world where we’re being bombarded by snippets of information. Videos can quickly get the point across and be delivered in nice little bite-sized nuggets of info. Who doesn’t have time for that? Here’s another thing that’s also great about video content—you can measure it.

Social Media Advertising―should you or shouldn’t you?

Trying to decide on whether to use social media advertising? Let’s cut to the chase with some good, hard stats. They were compiled from numerous studies conducted by 5 noted marketing research firms.